Foundation

Core Ideas

Every piece of content starts from a CoreIdea — a structured brief that defines audience, pain, promise, and distribution.

CoreIdea Model

id
title
audience: string[]
pain
promise
proof?: string[]
offer?: string
primaryCta
funnelStage
sourceMaterial?: string[]
owner?: string
status: draft | in_review | approved | archived
createdAt
updatedAt

CoreIdea Checklist (per plan §11.2)

Every idea must include all 10 items before it can be adapted for any platform.

  1. Audience
  2. Pain
  3. Promise
  4. Proof
  5. Offer
  6. CTA
  7. Funnel stage
  8. KPI target
  9. Platform targets
  10. Landing destination

Content Foundation Rules

لا يبدأ المحتوى من منصة. لا نقول: 'نريد Reel'. نبدأ من Core Idea.

Audience — من نخاطب؟Pain — ما المشكلة؟Promise — ما الوعد؟Proof — ما الدليل أو المثال؟Offer — ما العرض المرتبط؟CTA — ماذا يفعل المشاهد؟KPI — كيف نقيس النجاح؟